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(Almost) Spime-Enabled Banana

Dole's Organic line now include a product code on each item keyed to the physical site where the fruit was harvested. Consumers can key in the product code at the Dole Organics website to get information about that particular banana, pineapple, or other piece of produce.

You can travel to the origin of each organic product we produce. By entering the three digits Farm Code located in the sticker of your fruit you can visit the country, the farm, view photos and learn more about our products and our people.

Obviously you'll read/see carefully selected, sanitized info. But what I thought was interesting about this is that commodity produce is getting down to the level where individual products can begin communicating—with a little assistance, because the produce isn't spime-enabled.


[via Treehugger]